November 16th - NKE UARM SHLD

Cramer focused on Nike Inc. (NKE) and Under Armour, Inc. (UARM) and said they benefited from Adidas' poor management of Reebok. Cramer was clear to say that you can't own both NKE and UARM because you wouldn't be diversified. Cramer said the one to buy depends on your investing style. He said UARM is the riskier stock of the two, so that should be the major consideration when deciding. As seen below, these are too expensive for shorting in my opinion. I also watch UARM on a daily basis and it is a very volatile stock which can go up or down a dollar or more on any give day which tells me that the stock could possibly sustain an early price pop.

NKE
Closing Price: $95.23
Sector: Consumer Goods
Days to Cover: 1.9
Short %: 4.43 %
% Held by Insiders: 29.91 %
% Held by Institutions: 60.90 %

UARM
Closing Price: $46.25
Sector: Consumer Goods
Days to Cover: 8.2
Short %: 52.39 %
% Held by Insiders: n/a
% Held by Institutions: n/a

Finally Cramer defended Sears Holdings Corporation (SHLD) and said it was a gift after being knocked down nearly $10 after their earnings report this morning. Cramer said he is not big on the stock because of its retail ability but because of Ed Lampert and his investing ability, who Cramer says is the best investor of our time. Cramer said that Lampert takes the profits from Sears/Kmart and invests it and you are essentially buying into a hedge fund without the large quantities of cash normally required. Cramer says the street does not consider Lamperts investing as a value to SHLD and that is a mistake. Too expensive again to short off the Cramer recommendation here.

Closing Price: $169.26
Sector: Services
Days to Cover: 5.2
Short %: 11.41 %
% Held by Insiders: n/a
% Held by Institutions: n/a